For their annual conference, the UX Conference team needed a dynamic dashboard to track marketing efforts and conversions. We approached the project through a comprehensive UI/UX process, starting with research and discovery to understand their goals and user needs. After wireframing the dashboard’s structure, we developed two unique look-and-feel options, combining functionality with a modern aesthetic. Through prototyping, testing, and refining, we delivered a dashboard that empowers their team to analyse performance and optimise strategies seamlessly.
