Speaking events are where your business can shine—whether it’s showcasing your expertise, networking with industry leaders, or pitching your next big idea. In 2025, these events are bigger, bolder, and more hybrid than ever, meaning preparation is key to success. If you’re gearing up for a speaking engagement, here’s everything you need to know to nail it.
The different types of speaking events
Not all events are created equal. Knowing your audience and tailoring your approach is essential. Here are some key event types, and where they fit in various industries:
1. Industry conferences
- Who attends? Experts, thought leaders, and potential collaborators.
- Popular with: Tech, healthcare, finance, and marketing companies.
- Why they matter: These are ideal for building authority, sharing insights, and announcing new innovations.
2. Trade shows and expos
- Who attends? Prospective clients, partners, and media.
- Popular with: Retail, manufacturing, and B2B industries.
- Why they matter: Perfect for showcasing products, connecting with buyers, and generating leads.
3. Investor or stakeholder meetings
- Who attends? Investors, board members, and key stakeholders.
- Popular with: Startups, SMEs, and established businesses launching new initiatives.
- Why they matter: This is your moment to inspire confidence and win financial support.
4. Educational webinars
- Who attends? Current and potential customers looking to learn.
- Popular with: SaaS, professional services, and education industries.
- Why they matter: A great way to position yourself as a trusted advisor while generating leads.
5. Internal company events
- Who attends? Employees and internal stakeholders.
- Popular with: Companies of all sizes.
- Why they matter: These events help boost morale, align teams, and share strategic goals.
What collateral do you need?
The best speakers don’t just show up with a smile and a mic—they come armed with powerful collateral that supports their message. Here’s what you’ll need:
1. A killer presentation deck
- Tailored to your audience and event type.
- Designed with stunning visuals, animations, and seamless transitions.
- Keep it branded and professional—this is your big moment.
2. Handouts and product sheets
- Printed or digital summaries of your key points.
- Product details, pricing, or contact information for follow-ups.
3. Introductory PDFs or one-pagers
- Perfect for trade shows or expos, these serve as quick, leave-behind pieces that highlight your business.
4. Business cards (yes, still!)
- Don’t underestimate the power of a well-designed business card for quick, personal connections.
5. A polished demo or video
- If you’re showcasing a product or service, a professional demo video is invaluable.
- Ensure it’s engaging, concise, and easy to understand.
6. Branded merchandise
- Pens, notebooks, or reusable water bottles with your logo slapped on have been the standard for decades. Get creative with your merchandise, make it event or industry specific—leave your audience with a memorable token of your brand.
Why planning ahead is non-negotiable
In 2025, speaking events require more than just a “wing it” attitude. Here’s why early planning is crucial:
1. Aligning your budget
Events can be expensive, from booth space, travel (we're looking at you, UK trains) and lodging, before you know it your manager is telling you there's no budget left for your supporting brand collateral and you're rocking up empty handed and embarrassed. Having a clear budget upfront avoids last-minute surprises and ensures you’re allocating resources effectively.
2. Designing your assets
High-quality presentations, banners, handouts, and videos take time to create. Rushing them will show—and not in a good way. Planning gives you the time to perfect every detail.
3. Ensuring availability
Top designers, videographers, and consultants book up fast. The earlier you start, the better your chances of working with the best in the business.
4. Practicing your delivery
Even the most polished deck won’t save you if you’re fumbling on stage. Planning ahead gives you time to rehearse until you’re pitch-perfect.
How to get started
Whether you’re a startup prepping for your first trade show or an established company gearing up for a keynote address, here’s a quick checklist to help you prepare:
- Define your goals: Are you looking to generate leads, inspire investors, or educate your audience?
- Research the event: Understand the audience, format, and expectations.
- Plan your collateral: Work with experts (like us!) to create branded, professional materials.
- Set a budget: Include everything from design and production to travel and swag.
- Rehearse: Practice until you’re confident and comfortable.
Why work with us?
We know what it takes to succeed at speaking events. From designing killer presentation decks to creating polished PDFs and branded templates, we’re here to make sure your materials are as impressive as your message. Let’s take the stress out of event prep so you can focus on what matters: wowing your audience.
Final thoughts
In 2025, speaking events are your chance to stand out in a crowded market. With the right preparation, collateral, and support, you’ll be ready to own the stage (or the Zoom screen). Need help? We’re just a call away.
Ready to crush your next event? Let’s get started! 🎤